Louis Vuitton Appeals to Upscale Baby Boomers With Music

Bowie

http://superhypeblog.com/music/how-louis-vuitton-appeals-to-upscale-baby-boomers-with-music

Baby Boomers are the generation born between 1946 and 1964.

If you’re a member, you’re somewhere between the ages of 51 and 69.

So juveniles by today’s standards.

Many of us sit squarely in the middle, which means we’re either in – or fast approaching – our 60’s.

We’re in shape, financially independent, technologically savvy.

What better than to appeal to an affluent demographic that has become increasingly larger and more important as our population ages?

In an historical context, we’ve set new precedents, as people our age were, at one time, either dead or walking billboards for Mr. Rogers.

That was then.

Now, thanks to designers like Louis Vuitton [and others, like John Varvatos], we can finally buy clothing that feels the way clothing felt back in the days when we were young, rebellious and filled with hope and promise.

It was a brilliant move.

Louis Vuitton has strategically positioned itself as a classic, upscale choice for the affluent Baby Boomer generation.

No wonder my wardrobe collection looks a lot like it did back in 1978.

Brace yourself for an Aspen makeover, as people start looking a lot like they did back when when they couldn’t afford it – not to mention good concert tickets to see David Bowie.

Okay, so in addition to Vuitton, here are my top favorite designers for men [in no particular order]:

Vince

Alexander McQueen

Belstaff

Dolce  & Gabbana

Armani

Prada

Gucci

James Perce

John Varvatos

Maison Margiela

Saint Laurent

Hudson Jeans

Ralph Lauren [Black label]

…and of course, Converse.