John Varvatos Sparks Revolution in Fashion Nostalgia


John Varvatos was born February 1, 1966, which means he missed the Baby Boom by 2 years.

Note: Baby Boom lasted from 1946-1964.

This notwithstanding, he captures the spirit of my generation better than any designer in memory. Period.


As I gotten older I seem to grow closer to my roots.

I guess it’s true what they say about early impressions being the strongest.

Most therapists would be willing to corroborate this for $200.00, by the way.

Anyway, my deepest passions were those rooted in music, specifically, rock ‘n’ roll.

Why this is I don’t know, because while others were off playing soccer, I sat in dark rooms with electric guitars and vinyl records, playing and replaying Clapton licks, among others.

My dorm room was plastered with glossy posters of Ozzy, Zeppelin, The Who, Cream, Hendrix and other musical gods of the day.

Empty packs of guitar strings were scattered all over the place, picks even worse.

I think it’s safe to say my adolescence was experienced through the fulcrum of music.

Then time passed, decades, and here I find myself with the same music, the same string and keyed instruments, and library of music I can’t live without.

So one day I’m walking through The Galleria in Houston when I happen upon the new John Varvatos store.

Feeling transported back to a place where it all started is to grossly understate the experience.

Joplin’s “Down On Me” was in the air, rock biographies neatly stacked on shelves under framed film photographs of rock stars.

and the clothing!



Could this really be?

Did I actually find my long lost home in the world of John Varvatos?

At this writing my closet looks like his showroom, with a few exceptions, very few.

Once I got my hands on those threads 90% of my clothing went the way of the wind.

Finally a designer was channeling the same vibe.

Though my career has been spent as a photographer and writer, nothing keeps me more tethered to myself than music.

Obviously, I’m not alone.


Brilliant ad. Generations merged.

Straight Talk from Boomer and “Pretender” Chrissie Hynde [63]

press session for Chrissie Hynde: Stockholm

press session for Chrissie Hynde: Stockholm

There’s just something about the tenor of my generation’s words that always resonates with me.

I can’t imagine why.

Up Next!

Soon Everyone Will Have Steroids with Their Morning Coffee


#Dailymail ran an article a couple of years ago that stated “up to 20% of Hollywood’s leading men use PED’s [performance enhancing drugs].

Check it out for yourself:

But as everyone who works out regularly knows, the number is more like 90%, with the remaining 10% losing out to actors with “better hairlines,” which would be irrelevant had they taken the damn drugs.

Articles and website abound touting the merits of “hard work and diet” in achieving a preternatural physique.

“Yes, even you Mr. 60-year-old can look better than you did back in college with the right lifestyle choices!”

Total bullshit.

I guess no one bothered to mention the fact that eternal and youth aren’t synonymous under any circumstances.

However, if a man wants to look like the two guys in the above photograph who are well over 60 [source: Facebook’s “fitmenover50” page], steroids are the only way to achieve it.

I know you don’t want to hear this.

I also know you resent having to use facial fillers, take 300 vitamins every morning to supplement whatever time is stealing in your sleep, and avoiding anything that tastes good.

This is life in the absence of steroids.

You want a perfect physique?

You want to have a slice of pizza from time to time?

You want to train at half the intensity, half the time?

You have to take the drugs!

If not, join the mortal brigade and feel good about the fact that it’s all you.

But you won’t find yourself landing on these pages…

See, in order to get press, you have to be extraordinary.

But in the the context of fitness, extraordinary isn’t enough unless you look extraordinary, which no one who undergoes regular drug tests can achieve.

Am I getting through here?

All these self-righteous pricks who tell you they have all the dense muscle and low bodyfat by the grace of god are completely full of shit – or steroids, as the case may be.

Thick, sculpted muscle fiber combined with extremely low bodyfat on a “fit over 50” man is the very definition of S T E R O I D S.

Hell, it’s tough for a 25-year-old guy to build that kind of physique.

The reason for that is that IT’S NOT HUMANLY POSSIBLE WITHOUT DRUGS!



Like we’re idiots?

Since when did mankind evolve into super beings that don’t even remotely resemble anatomy charts?

The only “human anatomies” people reference these days can be found in department stores that sell Under Armour apparel, which uses flawlessly sculpted “giants” to sell their products.

But they are M A N N E Q U I N S!


And while some elite, and ridiculously genetically blessed, professional athletes look a lot like this, it doesn’t last long.

In the context of things human, it’s a way to sell clothing, websites…press, in general.

As we’ve all come to learn, reality is a buzzkill.

So we’ve replaced it with something more interesting – no matter what the side-effects, both physically and psychologically.

But hey, ya’ only live once, so why not?

Better to burn out than fade away.

Note: Lest you think that men are the sole users of steroids, check this out:

For those of you who are interested, the following article highlights the most popular steroids among older men:

On a final note, there’s the Anderson Cooper story, which has caught fire like everything else that involves cheating fate:

But as one commenter stated: “At 65+ you’re looking at balancing the improved quality of life with HGH vs a longer life with less quality.”

This is becoming a mantra that pretty much says it all.

Throw the bones.

Back to the Future


Clint Eastwood, happy 85th


William Shatner, happy 84th


The man you now know as “Raymond Reddington,” happy 55th


Chevy Chase, happy 71st

enhanced-buzz-32285-1342373764-0Gary Oldham, happy 57th

Robert Redford, happy 78th


enhanced-buzz-17934-1342378691-2Martin Sheen, happy 74th


enhanced-buzz-11135-1342378579-0Jeff Bridges, happy 65th


1930807_1053689856082_8772_nJay Rusovich [me], happy 59th


When I was growing up this is what these guys looked like, myself included.

We no longer look this way, but it’s important to note that all of us travel through life in the same progression.

We all know what youth looked and felt like, because at one time, we were also maladjusted teenagers pulling figure-8’s on someone’s golf course in the middle of the night.

I bring this up also because in spite of the fact that youth is still a middle-aged man’s most precious commodity, I never appreciated it until it was gone.

Now I pay through the teeth for it.

Notice: My Revised Fine Art Photography Site,, is Now Live.


recreationfifteenRecreation, 2005

From my first book, Insideout, available on Amazon.