John Varvatos was born February 1, 1966, which means he missed the Baby Boom by 2 years.
Note: Baby Boom lasted from 1946-1964.
This notwithstanding, he captures the spirit of my generation better than any designer in memory. Period.
As I gotten older I seem to grow closer to my roots.
I guess it’s true what they say about early impressions being the strongest.
Most therapists would be willing to corroborate this for $200.00, by the way.
Anyway, my deepest passions were those rooted in music, specifically, rock ‘n’ roll.
Why this is I don’t know, because while others were off playing soccer, I sat in dark rooms with electric guitars and vinyl records, playing and replaying Clapton licks, among others.
My dorm room was plastered with glossy posters of Ozzy, Zeppelin, The Who, Cream, Hendrix and other musical gods of the day.
Empty packs of guitar strings were scattered all over the place, picks even worse.
I think it’s safe to say my adolescence was experienced through the fulcrum of music.
Then time passed, decades, and here I find myself with the same music, the same string and keyed instruments, and library of music I can’t live without.
So one day I’m walking through The Galleria in Houston when I happen upon the new John Varvatos store.
Feeling transported back to a place where it all started is to grossly understate the experience.
Joplin’s “Down On Me” was in the air, rock biographies neatly stacked on shelves under framed film photographs of rock stars.
…and the clothing!
Could this really be?
Did I actually find my long lost home in the world of John Varvatos?
At this writing my closet looks like his showroom, with a few exceptions, very few.
Once I got my hands on those threads 90% of my clothing went the way of the wind.
Finally a designer was channeling the same vibe.
Though my career has been spent as a photographer and writer, nothing keeps me more tethered to myself than music.
Obviously, I’m not alone.
Brilliant ad. Generations merged.