Majority of Boomers are Positive About Their Generational Label


Many millennials don’t even want to be identified as such, with 60 per cent not considering themselves to be part of the ‘millennial generation.’ Instead, 33 per cent say they are part of Generation X~~~



Millennials attribute negative traits to their generation and the Silent Generation and Boomers see themselves in a positive right, describing their generation as patriotic, responsible, hard-working and moral.



Generational identity was strongest among the baby boomers, with 79 per cent of those within the applicable age group identifying with the ‘baby-boom’ generation.



Around 30 per cent of Generation Xers – those ages 35-50 – said their own generation was self-absorbed and wasteful, and 20 per cent of the baby boomers said the same about their age cohort.

A few more facts about Baby Boomers:
  • The last of the baby boomers turned 50 in 2014 – there were 77 million people born between 1946 and 1964, which is defined as the baby boomer era (U.S. Census).
  • The 2010 Census shows the senior age group is, for the first time, the largest in terms of size and percent of the population in the U.S. Ove the next 30 years, the 65+ population will be larger than the younger generations.
  • The 50+ population has $2.4 trillion in annual income, which accounts for 42% of all after-tax income in the U.S. (Consumer Expenditure Survey).
  • Boomers and seniors have seen a decrease in their median family net worth, however they still have a net worth 3x that of younger generations (Economic Policy Institute).
  • Every year, the U.S. Consumer Expenditure Survey shows adults 55-64 outspend the average consumer in nearly every category, from food, household furnishing, entertainment, personal care, gifts, etc.
  • Baby boomers account for nearly $230 billion, or 55% of consumer packaged goods sales (Nielsen).
  • The NAHB predicts that the aging in place remodeling market to be $20-$25 billion. That’s about 10% of the $214 billion home improvement industry.
  • Boomers spend $157 billion on trips every year (NextAvenue).
  • Americans 50+ account for half of all consumer spending but are targeted by just 10% of marketing (AARP).
  •  The Internet is the most important source of information for Boomers when they make major purchasing decisions (Zoomerang).
  • Boomers outspend younger adults online 2:1 on a per-capita basis (Forrester, 2009).

Straight Talk from Boomer and “Pretender” Chrissie Hynde [63]

press session for Chrissie Hynde: Stockholm

press session for Chrissie Hynde: Stockholm

There’s just something about the tenor of my generation’s words that always resonates with me.

I can’t imagine why.

Up Next!

“Isn’t It Time You Older Guys Start Winding It Down?”



How many times have I heard this from spouses who feel left behind by men who’ve decided to make the most of middle-age?

“Why are you spending so much time in the gym?”

“You had your youth. Let go!”

“Acceptance is the key to happiness!”

“You’re no longer a child!”

Grow up!”

I could go on and on with this bullshit… [and I will].


Based on a true story, the following dialog takes place between a friend of mine and a woman who’s middle-aged husband is either in the gym, meal-prepping and/or planning adventure vacations that involve rock climbing, mountain hikes, kayaking, swimming and yoga.

While all this sounds great, it isn’t as much so for a woman who thought she married a very different man who would embrace the last few decades of his life with more circumspection.


“I don’t know what’s happened to my husband. He used to be such a normal man.

Now all he does is workout and prepare his meals at home, as if a little bread’s going to hurt him.

Why is he doing this? He’s almost 60! 

Look at me! I’m not 25 anymore. And I’m okay with that.

Why isn’t he?

And those ridiculous handstand push-ups he does all the time are for kids, not full grown men.

It’s embarrassing!” 


“Maybe he just wants to stay fit and healthy so he can do all the things he did when he was younger.

What’s wrong with that?”


“What’s wrong with that is that we aren’t young anymore.

I think he’s having some sort of midlife breakdown, thinking he can go back to where he was, instead of accepting where he is!”


“Maybe you’re just feeling left out, or about to be left behind. His priorities have changed. He wants to live a healthy lifestyle, and now you’re feeling pressure to do the same thing.

Maybe you think he’s going to leave you, or have an affair?”


“Listen to me you idiot! He needs to grow up and accept the fact that there’s a time and place for everything in life.

He should be doing more reflecting than pumping weights!

Stop and smell the roses. Ponder his image in quiet lakes, skim rocks across the water, and reflect.

We should be walking hand-in-hand along the banks of lagoon, deep in spiritual contemplation, connected to the earth as we prepare for death in a positive, healthy way…”


“And you think he’s insane?”

The Case for Dating Men in Their “60’s”


It’s not uncommon to see successful 58-62-year-old urban men dating and/or marrying women in their mid to late 30’s.

By standards that have evolved over the past decade, 37 and 60 are considered age-appropriate.

It’s a simple formula: 1/2 one’s age plus 7.

Of course, it could also be 1/2 one’s age minus 7, and still meet normal parameters.

In either case, the women are hardly 17 for God’s sake.

With this as a backdrop, I have posted a link to an Elle Magazine article I think you’ll find interesting.

I’ll follow it’s bullet points with comments of my own based upon real life urban experience.

“Old men are polite and thoughtful and young guys are generally self-centered.” Megan Megan O’Brien, founder of the marketing agency Beauty Brander, almost exclusively dates men in their sixties and older.

Her reasons?

1] I like a man’s man.

The synopsis: “To a man in his 60’s it’s the norm to treat a woman like a LADY.”


Older men I know are far more appreciative of the young women in their lives because they know that authentic love is no longer a disposable asset.

2] They don’t play games.

The synopsis: “The bullshit factor dramatically declines as the years of their age rise.”


Time becomes a far more valuable commodity when it becomes more scarce, forcing demand through the roof. Therefore, “sealing the deal” with a younger woman becomes a far more likely outcome.

3] They are more thoughtful.

The synopsis: “Leaving love notes in your purse for you to find later is another common trait of a more mature man…..just because.”


To older men, younger women are kind of like time capsules that transport us back to a time when life was more spontaneous and carefree. Younger men have precisely the opposite effect on older women for obvious reasons.

4] They have their shit together.


The synopsis: “He’s spending more time and attention on your relationship [than at the office].”


He doesn’t have to spend as much time at the office [see#4]. Most men in this situation work from a laptop and a cellphone for a few hours and call it a day.

5] He will be proud to be with you.

The synopsis: “Most guys in their thirties think they’re doing YOU a favor by holding your hand and saying that you look beautiful.”


When you’re young, youth and beauty are boundless resources, so you take them for granted.

But older men have already been laid more times than they can possibly count, so they focus on other aspects of the relationship.

This, of course, will then lead to even more sex – only this time with someone who’s name they remember.