Hey Big Spender: Affluent Boomers Rock Urbania

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Though Baby Boomers are certainly the richest generation in U.S. history, few members of its cohort qualify as truly “elite,” according to a recent study.

Boomer Elites, according to Focalyst, a market research and consulting firm, are a select subgroup of Baby Boomers (born between 1946 and 1964) who are characterized by a household pretax annual income of $150,000 or $100,000 if retired.

Only 1 in 10 Baby Boomers can be classified as Elites.

Most Boomer Elites are married, 92% college educated [73% of non-Elite Boomers have college degrees], and live in homes valued at nearly twice that of the average Boomer. Boomer Elite’s home is $519,000, in contrast with the typical Boomer’s home valued at $282,000.

Okay, so now we know that 1 in 10 Boomer Elites can afford homes in the 500k range.

Is this supposed to impress anyone?

I’m being facetious, of course, but the honest to God truth is that most Boomers I know live in homes 4x that price – and much, much more –and there are lots of them.

For the most part, they are out of touch with reality for those even in the bottom end of the 1% equation.

But as fractionally small a this demographic may be, it’s positively massive to those who reside here.

And people wonder why politicians refer to people as numbers.