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Louis Vuitton Appeals to Upscale Baby Boomers With Music

Bowie

Baby Boomers are the generation born between 1946 and 1964.

If you’re a member, you’re somewhere between the ages of 51 and 69.

So juveniles by today’s standards.

Many of us sit squarely in the middle, which means we’re either in – or fast approaching – our 60’s.

We’re in shape, financially independent, technologically savvy.

What better than to appeal to an affluent demographic that has become increasingly larger and more important as our population ages?

In an historical context, we’ve set new precedents, as people our age were, at one time, either dead or walking billboards for Mr. Rogers.

That was then.

Now, thanks to designers like Louis Vuitton [and others, like John Varvatos], we can finally buy clothing that feels the way clothing felt back in the days when we were young, rebellious and filled with hope and promise.

It was a brilliant move.

Louis Vuitton has strategically positioned itself as a classic, upscale choice for the affluent Baby Boomer generation.

No wonder my wardrobe collection looks a lot like it did back in 1978.

Brace yourself for an Aspen makeover, as people start looking a lot like they did back when when they couldn’t afford it – not to mention good concert tickets to see David Bowie.

Okay, so in addition to Vuitton, here are my top favorite designers for men [in no particular order]:

Vince

Alexander McQueen

Belstaff

Dolce  & Gabbana

Armani

Prada

Gucci

James Perce

John Varvatos

Maison Margiela

Saint Laurent

Hudson Jeans

Ralph Lauren [Black label]

…and of course, Converse.

Want to be a “Cool” Older Man? Start With the Right Attire.

the-most-interesting-man-in-the-world

By popular demand, I’m going to share with you what I consider to be kick ass looks for men in their 50’s and 60’s.

Many of you have hit a second stride.

You want to start going out, meeting new people…making the right impressions.

You’ve done all the hard work getting here, including staying in top physical condition, so it’s now or never to make that second stand.

PROBLEM #1: While you were out making money, raising a family, and spending whatever free time you had with your grammar school buddies at the Bushwood Country Club, you forgot that there was life outside.

PROBLEM #2: While your wife may claim to be perfectly happy with you just the way you are, you may not agree.

There are several interesting reasons for the later, but I’ll leave that to another blog.

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A few more regrettable – but fixable – facts:

http://www.dailymail.co.uk/femail/article-2424325/Men-appearance-age-46–women-work-looks-decade.html

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First, we’re going to start with the three P’s.

They are your…

1] Physical condition

If you’re obese, you’ll look like a Mardi Gras float in whatever you wear. You don’t have to be an Adonis, but you do have to get beyond the ONE SIZE FITS ALL category.

2] Posture

So let’s say you r are an Adonis, bad posture will obliterate all your gains in a heartbeat. Remember, shoulders back. Walk tall and be a man worth his salt.

Only rich oligarchs get away with bad posture because they’re only surrounded by the people they employ, mostly showgirls.

3] Presentation and/or style

What you wear speaks volumes.

As the old saying goes, “presentation, presentation, presentation…”

First impressions are usually the last impressions you will ever make in life.

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With this behind us, what I will present to you are 3 completely different looks, each with 3 examples of clothing choices ranging from casual to formal attire – all of which play well in large urban settings, including all of them.

I’m sure that somewhere in all of this you can find yourselves all over again.

CATEGORY ONE: BAD BOY CHIC [aka, kiss my ass]

CATEGORY TWO: SMART CONSERVATIVE [say what you want, you country club guys wish you looked this good]

CATEGORY THREE: STYLISH ECCENTRIC 

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BAD BOYS

e17a69aac5abdc8a4276aaddbf5e1f22Daytime, hanging out, being the bad ass that you are.

e1c32f4c6c28ff04380d083cb63a332bSmart casual, out to dinner.

268b048650af4d3151ce2859b96d2350

Show up to a fundraiser in this and you get a gold star.

 

SMART CONSERVATIVE

68a71b2f7f08567e39489b863c28cc59Daytime, hanging out at “Bushwood” overlooking the greens.

df7a88c0b53c6019354f9908615a44afCasual look, out to dinner.

 

d254edcd8fe15802ccc2bdb0405439c9Formal, well done.

STYLISH ECCENTRIC

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You could probably make a down payment on a house for the cost of what this dude’s wearing, but he does pull it off well. Daytime, nighttime, anytime he feels like it. 

5c4d2298199f236b37070567ba6c0d1fHe doesn’t care what you think, but he knows you’re curious.

nick_wooster_03

Great twists on traditional themes.

For more styling ideas, check out this page: https://www.pinterest.com/explore/older-mens-fashion/

You might also save yourself a lot of trouble and just visit John Varvatos: https://www.johnvarvatos.com/

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SUMMARY

I know that many of you are uncomfortable stepping out of your comfort zones.

It’s tough to be an individual when you’ve spent your entire life fitting in, being accepted.

But some of you have had enough of the bullshit and are now ready to step out of the box.

Congratulations.

It takes courage to finally be who you are at midlife and beyond.

For many midlife is a period of rebirth.

This is what rebirth should look like.